The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services
Espace Ipad
Agency: Marcel / Publicis Conseil / Paris
Client: Renault Category: Mobile Applications/Sites / Durable Goods
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Dali Museum & Hipstamatic iPhone app
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
Streetmuseum
Agency: Brothers and Sisters / LONDON
Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
Ringtowns
Agency: Ogilvy Guatemala / Guatemala
Client: Claro Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application
Agency: SapientNitro / Miami Beach
Client: Trader Media Group Category: Mobile Applications/Sites / Services
Nike+ GPS
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
The Xide Mood
Agency: Akestam Holst / 10387
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
myFry
Agency: Dare / London
Client: Penguin Books Category: Mobile Applications/Sites / Consumer Goods
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Translate for Animals
Agency: glue Isobar / London
Client: Google Category: Mobile Applications/Sites / Consumer Goods
Have a Camper Day iPad
Agency: herraiz soto & co / barcelona
Client: Camper Category: Mobile Applications/Sites / Consumer Goods
adidas Originals - Death Star Superlaser Application
Agency: Sid Lee / Montreal
Client: adidas Category: Mobile Applications/Sites / Consumer Goods
Safe Text
Agency: Ogilvy & Mather / London
Client: Conde Nast Category: Mobile Applications/Sites / Consumer Goods
Maradona Kick Ups
Agency: Droga5 / New York
Client: Puma Category: Mobile Applications/Sites / Branded Games
Dexter Game On
Agency: Modernista! / Boston
Client: Showtime Category: Mobile Applications/Sites / Branded Games
Alicia Keys OpenMic
Agency: Rain / American Fork
Client: Sony Music Entertainment Category: Mobile Applications/Sites / Branded Games
Facebook Places Hijack
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App
Agency: Ogilvy Beijing / Beijing
Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
Nike Football+ Team Edition for iPad
Agency: AKQA / London
Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
True Blood Live Feed
Agency: BBDO / New York
Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community
Up For Grabs
Agency: CP+B / Gothenburg
Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Life Scoreboard
Agency: Droga5 / New York
Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
TNF Trails iPhone App
Agency: Factory Design Labs / Denver
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
See Jack Run
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11037N
Award:
2011 Interactive Gold Pencil
Agency:
Jung von Matt / Stockholm
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11036N
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Annual ID:
11043N
Award:
2011 Interactive Silver Pencil
Agency:
Marcel / Publicis Conseil / Paris
Client:
Renault
Title:
Espace Ipad
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
11038N
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11041N
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11034N
Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11042N
Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11039N
Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Dali Museum
Title:
Dali Museum & Hipstamatic iPhone app
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11040N
Award:
2011 Interactive Bronze Pencil
Agency:
Brothers and Sisters / LONDON
Client:
Museum of London
Title:
Streetmuseum
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11035N
Award:
2011 Interactive Bronze Pencil
Agency:
Ogilvy Guatemala / Guatemala
Client:
Claro
Title:
Ringtowns
Category:
Mobile Applications/Sites / Services
Annual ID:
11022N
Award:
2011 Interactive Bronze Pencil
Agency:
SapientNitro / Miami Beach
Client:
Trader Media Group
Title:
AutoTrader iPhone Application
Category:
Mobile Applications/Sites / Services
Annual ID:
11044N
Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11045N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Carlsberg
Title:
The Xide Mood
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11157N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Penguin Books
Title:
myFry
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11158N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Kondis - The App
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11159N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Google
Title:
Translate for Animals
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11160N
Award:
2011 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Camper
Title:
Have a Camper Day iPad
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11161N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals - Death Star Superlaser Application
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11162N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Conde Nast
Title:
Safe Text
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11163N
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Maradona Kick Ups
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11154N
Award:
2011 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
Showtime
Title:
Dexter Game On
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11155N
Award:
2011 Interactive Merit Award
Agency:
Rain / American Fork
Client:
Sony Music Entertainment
Title:
Alicia Keys OpenMic
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11156N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt/Neckar
Title:
Facebook Places Hijack
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11164N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
Leagas Delaney Hamburg GmbH
Title:
Leagas Delaney copytest app
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11165N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Ogilvy
Title:
"Fill The Sky" Fireworks iPhone App
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11166N
Award:
2011 Interactive Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K Shanghai Guide
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11167N
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Football
Title:
Nike Football+ Team Edition for iPad
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11168N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
True Blood Live Feed
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11169N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11170N
Award:
2011 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Scandinavian Airlines (SAS)
Title:
Up For Grabs
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11171N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11172N
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Life Scoreboard
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11173N
Award:
2011 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
The North Face
Title:
TNF Trails iPhone App
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11174N